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This identity and business system was created for West Michigan dentist Dr. Mark Salhaney. The logotype received the only national Gold ADDY Award in the 1994 American Advertising Federation Competition.

Paragraph Writing Services provides corporate and retail clients with copywriting services appropriate to specific markets. B CREATIVE suggested the name and designed all identity materials. (Click on the logo at left to visit the Paragraph Writing Services website.)

"Like no other." B CREATIVE donated design services to create a new identity that more accurately reflects the unique character of this Grand Rapids residential, shopping, entertainment, and business zone.

J.Mark designs and installs wastewater treatment systems used in the metal-finishing industry. The J.Mark identity represents precipitation — the removal of solids from suspension. B CREATIVE created their identity, promotional folders and mailers, interactive slide shows, and advertising materials.

America & Liberia. And a mining company with a larger social mission — to help rebuild the infrastructure of Liberia, dessimated after years of civil war. A clean, classic identity that helps an established international partner express their commitment to the economic future of western Africa.

Prime Parts was a Steelcase subsidiary, marketing internal components for office furniture. B CREATIVE developed the name, logotype, identity materials, and marketing tools.

Beech Tree Lodge identity was developed by B CREATIVE to capture the look of a generations-old classic summer lodge, while still conveying contemporary freshness. The towering beeches that line the nearby lake were sufficient inspiration, and the four trees represent the two couples whose lifelong friendship brought the Lodge from imagination to reality. B CREATIVE also developed stationery, attire and a web site for Beech Tree Lodge.

This logotype, created before some of the designers at B CREATIVE were born, was designed pro bono by John Barfuss for a pilot program developed by the West Michigan Environmental Action Council. Later adopted by the State of Michigan for statewide oil recycling, the symbol led the effort to prevent dumping used motor oil into our streams and rivers. The program also included site signs, bumper stickers, flyers, and an award-winning television PSA. It's an oldie, but still a goodie.

Rose Engraving has been engraving, embossing and foil stamping for the West Michigan graphic arts industry for three generations. B CREATIVE also created award winning direct-mail invitations for Rose's popular Open Houses.

The Heritage Theater Group was formed in 1990 to bring classic professional theater to West Michigan. The symbol represents the marriage of classic repertoire with the creative, performing spirit.

Odyssey Lighting is a contract lighting service for conventions, concerts and events. And what lighting experience is more memorable than an eclipse? Operating throughout the midwest, Odyssey's fresh, unique identity is appearing on stationery, apparel, equipment crates, and vehicles.

Corporate Portfolio provides consulting and placement of "office artwork" for businesses, foundations, and executive residences. Identity materials included a letterhead package and presentation folders which were engraved and foil-stamped.

B CREATIVE updated the identity of this regional construction company, maintaining the continuity of their familiar red, white and blue, and applying a stronger, more graphic image to stationery, vehicle and building signage, and marketing literature.

Wireworks is a commercial residential electrical contracting company. B CREATIVE produced Wirework's award-winning identity program, also direct mailing materials and vehicle signage.

Wireworks Van

Inside Out consults on garden and patio design. Their logotype, a casual window coupled with formal typography, bridges inside and out. This award-winning design was printed in subtle greens and tans on a soft earth-tone stock.