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Merchandising and Promotion
Family Christian Stores

Family Christian Bookstores

Over a ten-year period, B CREATIVE designed and produced more than 100 promotional and seasonal signage packages for this progressive 350-bookstore chain. Promos frequently included unique hanging theme signs, theme and sale product shelftalkers, individual product “kickers”, even themed bookmarks (which rode free on blank areas of press sheets). The look of the stores would be transformed overnight, accomplished with remarkably modest per-store budgets.