Team Nutrilite Market Development
Soft marketing, affinity marketing - regardless of its label, it's critical to cultivate an accepting audience for your product or service. What better way than promoting a group culture — committed to a healthy lifestyle, engaged in competition, and enhanced by nutritional supplements? Working with Amway's branding and communication groups, B CREATIVE developed the Team Nutrilite program, a comprehensive kit that incorporates an internationally recognizable icon, training manuals, wearables, certificates — everything necessary for distributors to start a Team Nutrilite program in their country. The entire program was contained on a self-running Flash CD-ROM, and was converted for web use on the company's intranet.